About
My name is Peter Arends
I have over 30 years of experience designing, modifying, troubleshooting, and repairing guitar equipment for some of the biggest names in our industry worldwide. I analyze processes, develop business plans, product lines and strategies tailored to the brand. I’m also a working guitarist. Through both paths, I’ve found that the best gear always starts with a strong brand vision and a great design that achieves it. Together, they are the heart and soul of every product I create.
MY SERVICES
From designing complete lines and product strategies to offering manufacturing consulting, and product management, I address the diversity of the market while streamlining your production, making it as efficient as possible. I also bring all of this into harmony with your budget and manufacturing needs.
